Why are shoe trees so important?

The best investment for your pairs. 

Many clients are hesitant to shell out a couple more dollars after purchasing shoes. It is understandable, the shoe culture here in Singapore is lukewarm at best.

Majority of men in Singapore have been brought up on the the belief that shoes have to be bought cheaply and will last no longer than 6 month up to 2 years.

This mindset is mainly due to the lack of education and exposure to the usual run-of-the-mill brands which focus only cemented shoes and at best correct leathers.

In the previous post, we educated gentlemen on why there is more value with a slightly pricier pair of leather shoes and with this post, we do hope we will be able to educate why investing in a shoe tree is important to keeping shoes in great shape as they age.

Singapore’s weather is undeniably humid and even with W.H.Y & CO semi-aniline lining, our wearer’s feet will sweat. Coupled with the heavy amounts of walking done everyday, a pair of shoes undergoes extreme stresses of flexing, constant abrasion and exposure to moisture which will contribute to lining rot, smelly insoles and the leather to crack over time.

A shoe tree holds a shoe in its proper shape so it dries out correctly, and keeps the leather from cracking by wicking away moisture. The absorbent wood also helps dry out the lining of shoes so that they don’t rot from the inside out.

What Shoe Tree Should You Get?

The types of shoe trees in the market and their prices vary. However, for a general, off the rack shoe tree, which brings the most value and is affordable, get an unvarnished, Cedar wood shoe tree.

A varnished shoe tree has it’s pores blocked and will not be able to absorb moisture away from the shoe. Cedar wood is also great for it’s lightweight.

Check out http://www.whyandco.com to view our full collection of shoes and shoe care.

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